UK Trade and Investment invited Hypetex to showcase its work at a VIP event in Austin, Texas, during the US Grand Prix.

Hypetex’s Halo chair formed the centrepiece of the event, which was the Chairman of the Circuit of the America’s VIP reception in honour of the 2015 race. The event was sponsored by UKTI’s GREAT Britain campaign, an initiative created to promote the best of what UK industry has to offer. Hypetex was deemed to be a prime example of British innovation and design and therefore asked to attend and display.

Marc Cohen, CEO of Hypetex, said: “We’d like to express our gratitude at being invited to showcase our Halo chair at the COTA event. We were overwhelmed by the warmth and generosity we received in the city during a wonderful weekend.”